/* channelmatter — brand stylesheet
 * Brand orange:   #FF5000
 * Warm coal text: #1F1B16
 * Cream BG:       #FAF9F5
 * Cream band:     #F4EFE6
 * Peach light:    #FFEDE3
 * Warm muted:     #7C7468
 * Warm rule:      #D4CFC4
 */

:root {
  --orange: #FF5000;
  --text: #1F1B16;
  --bg: #FAF9F5;
  --band: #F4EFE6;
  --peach: #FFEDE3;
  --muted: #7C7468;
  --rule: #D4CFC4;
  --white: #FFFFFF;
  --max-width: 1100px;
  --gutter: clamp(1rem, 4vw, 2.5rem);
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html {
  font-size: 16px;
  scroll-behavior: smooth;
  -webkit-overflow-scrolling: touch;
  overflow-x: hidden;
}

body {
  overflow-x: hidden;
  min-height: 100vh;
  min-height: -webkit-fill-available;
  font-family: 'Calibri', 'Aptos', 'Helvetica Neue', Arial, sans-serif;
  background: var(--bg);
  color: var(--text);
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  -webkit-text-size-adjust: 100%;
  -moz-text-size-adjust: 100%;
  text-size-adjust: 100%;
}

a {
  color: var(--orange);
  text-decoration: none;
  transition: opacity .15s;
  -webkit-tap-highlight-color: transparent;
}
a:hover { opacity: .75; }
a:active { opacity: .6; }

img, svg { max-width: 100%; display: block; }

/* ===== Layout ===== */
.container {
  max-width: var(--max-width);
  margin: 0 auto;
  padding-left: var(--gutter);
  padding-right: var(--gutter);
}

section { padding: clamp(3rem, 8vh, 6rem) 0; }
section + section { border-top: none; }

/* Dark sections */
.section-dark { background: var(--text); color: var(--bg); border-top: none !important; }
.section-dark h2,
.section-dark h3 { color: var(--bg); }
.section-dark .eyebrow { color: var(--orange); }
.section-dark .section-lede { color: rgba(250, 249, 245, .75); }
.section-dark .col h3 { color: var(--orange); }
.section-dark .col p,
.section-dark .col ul { color: var(--bg); }
.section-dark .col ul li { border-bottom-color: rgba(212, 207, 196, .3); }
.section-dark .col ul li::before { background: var(--orange); }
.section-dark .why-card { background: rgba(250, 249, 245, .05); }
.section-dark .why-card h3 { color: var(--orange); }
.section-dark .why-card p { color: var(--bg); }

/* ===== Header / nav ===== */
.site-header {
  padding: 1rem 0;
  background: var(--bg);
  border-bottom: 1px solid var(--rule);
  position: sticky;
  position: -webkit-sticky;
  top: 0;
  z-index: 10;
  -webkit-backface-visibility: hidden;
  backface-visibility: hidden;
}
@media (min-width: 768px) {
  .site-header { padding: 1.25rem 0; }
}
.site-header .container { display: flex; align-items: center; justify-content: space-between; gap: 1rem; }
.brand-lockup { display: flex; align-items: center; gap: .3rem; }
.brand-lockup .mark { width: 18px; height: 18px; }
.brand-lockup .wordmark { font-size: .85rem; color: var(--text); letter-spacing: -.02em; }
@media (min-width: 768px) {
  .brand-lockup .mark { width: 24px; height: 24px; }
  .brand-lockup .wordmark { font-size: 1.1rem; }
}
.site-header nav { display: flex; gap: .65rem; align-items: center; }
.site-header nav a {
  color: var(--muted);
  font-size: .72rem;
  padding: .35rem .15rem;
  -webkit-tap-highlight-color: transparent;
  touch-action: manipulation;
}
@media (min-width: 768px) {
  .site-header nav { gap: 1.5rem; }
  .site-header nav a {
    font-size: .95rem;
    padding: .5rem;
  }
}
.site-header nav .cta-link { color: var(--orange); font-weight: 600; }

/* ===== Hero ===== */
.hero { padding: clamp(4rem, 10vh, 8rem) 0 clamp(3rem, 8vh, 6rem); }
.hero .lockup-large { display: flex; align-items: center; gap: 1rem; margin-bottom: 2rem; }
.hero .lockup-large .mark { width: clamp(64px, 8vw, 96px); height: auto; }
.hero .lockup-large .wordmark { font-size: clamp(1.75rem, 4vw, 2.5rem); letter-spacing: -.02em; }
.hero h1 {
  font-size: clamp(2.25rem, 5vw, 3.75rem);
  line-height: 1.1;
  font-weight: 700;
  margin-bottom: 1.25rem;
  letter-spacing: -.02em;
}
.hero .lede {
  font-size: clamp(1.125rem, 1.6vw, 1.375rem);
  color: var(--muted);
  max-width: 38em;
  margin-bottom: 2rem;
}
.cta-row { display: flex; gap: 1rem; flex-wrap: wrap; }

/* ===== Buttons ===== */
.btn {
  display: inline-flex; align-items: center;
  padding: .85rem 1.5rem;
  font-size: 1rem; font-weight: 600;
  border-radius: 4px; border: 2px solid transparent;
  cursor: pointer; transition: opacity .15s, transform .15s;
  text-decoration: none;
  -webkit-appearance: none;
  -moz-appearance: none;
  appearance: none;
  -webkit-tap-highlight-color: transparent;
}
.btn-primary { background: var(--orange); color: var(--white); }
.btn-primary:hover { opacity: .9; }
.btn-secondary { background: transparent; color: var(--text); border-color: var(--rule); }
.btn-secondary:hover { border-color: var(--text); opacity: 1; }

/* ===== Section headers ===== */
.eyebrow {
  display: inline-block;
  font-size: .8rem; font-weight: 700;
  color: var(--muted); letter-spacing: .12em;
  text-transform: uppercase;
  margin-bottom: 1rem;
}
section h2 {
  font-size: clamp(1.75rem, 3vw, 2.5rem);
  font-weight: 700;
  letter-spacing: -.02em;
  margin-bottom: 1rem;
  line-height: 1.2;
}
section .section-lede {
  font-size: 1.125rem;
  color: var(--muted);
  max-width: 40em;
  margin-bottom: 2.5rem;
}

/* ===== Two-column block ===== */
.two-col {
  display: grid;
  grid-template-columns: 1fr;
  gap: 2rem;
}
@media (min-width: 720px) {
  .two-col { grid-template-columns: 1fr 1fr; gap: 3rem; }
}
.col h3 {
  font-size: 1.25rem;
  font-weight: 700;
  color: var(--orange);
  margin-bottom: .75rem;
  letter-spacing: -.01em;
}
.col p, .col ul { color: var(--text); }
.col ul { list-style: none; padding: 0; }
.col ul li {
  padding: .5rem 0 .5rem 1.5rem;
  position: relative;
  border-bottom: 1px dotted var(--rule);
}
.col ul li::before {
  content: ""; position: absolute;
  left: 0; top: 1.05rem;
  width: 6px; height: 6px; background: var(--orange); border-radius: 50%;
}
.col ul li:last-child { border-bottom: none; }

/* ===== SKU table ===== */
.sku-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1rem;
  margin-top: 2rem;
}
@media (min-width: 720px) {
  .sku-grid { grid-template-columns: 1fr 1fr; }
}
.sku-card {
  background: var(--white);
  border: 1px solid var(--rule);
  border-radius: 6px;
  padding: 1.5rem;
  transition: border-color .15s, transform .15s;
}
.sku-card:hover { border-color: var(--orange); }
.sku-card h3 {
  font-size: 1.25rem; font-weight: 700;
  color: var(--text); margin-bottom: .25rem;
}
.sku-card .sku-meta {
  font-size: .85rem; color: var(--muted);
  display: flex; gap: 1rem; margin-bottom: 1rem;
}
.sku-card .sku-meta strong { color: var(--orange); font-weight: 700; }
.sku-card p { color: var(--text); font-size: .95rem; }

/* ===== Why-me bullets ===== */
.why-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1.5rem;
  margin-top: 2rem;
}
@media (min-width: 900px) { .why-grid { grid-template-columns: repeat(3, 1fr); } }
.why-card {
  padding: 1.5rem;
  background: var(--band);
  border-radius: 6px;
}
.why-card h3 {
  font-size: 1.125rem; font-weight: 700;
  color: var(--orange); margin-bottom: .5rem;
}
.why-card p { color: var(--text); font-size: .95rem; }

/* ===== Contact / form ===== */
.contact-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 2.5rem;
  margin-top: 2rem;
}
@media (min-width: 720px) { .contact-grid { grid-template-columns: 1fr 1fr; } }

.contact-info ul { list-style: none; padding: 0; }
.contact-info li { padding: .5rem 0; color: var(--text); }
.contact-info li strong { color: var(--orange); display: block; font-size: .85rem; letter-spacing: .04em; text-transform: uppercase; margin-bottom: .25rem; }
.contact-info a { color: var(--text); border-bottom: 1px solid var(--orange); }

.lead-form { display: grid; gap: .75rem; }
.lead-form label { font-size: .85rem; color: var(--muted); display: block; margin-bottom: .25rem; }
.lead-form input[type="email"], .lead-form input[type="text"] {
  width: 100%;
  padding: .85rem 1rem;
  font-size: 1rem;
  font-family: inherit;
  background: var(--white);
  color: var(--text);
  border: 1px solid var(--rule);
  border-radius: 4px;
  transition: border-color .15s;
  -webkit-appearance: none;
  -moz-appearance: none;
  appearance: none;
}
.lead-form input:focus { outline: none; border-color: var(--orange); }
.lead-form button {
  margin-top: .5rem;
  background: var(--orange); color: var(--white);
  border: 0; border-radius: 4px;
  padding: .85rem 1.5rem; font-weight: 600; font-size: 1rem;
  cursor: pointer; transition: opacity .15s;
  -webkit-appearance: none;
  -moz-appearance: none;
  appearance: none;
  -webkit-tap-highlight-color: transparent;
}
.lead-form button:hover { opacity: .9; }
.lead-form button:disabled { opacity: .5; cursor: wait; }
.form-status { font-size: .9rem; min-height: 1.5rem; margin-top: .5rem; }
.form-status.ok { color: #4CAF50; }
.form-status.err { color: #D32F2F; }

/* ===== Footer ===== */
.site-footer {
  padding: 2rem 0;
  background: var(--bg);
  font-size: .85rem;
  color: var(--muted);
  border-top: 1px solid var(--rule);
}
.site-footer .container { display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 1rem; }